Integrated Marketing Solutions

Data-driven insight.
Measurable impact.

We help organisations turn complex data into clear decisions — combining data strategy, marketing technology, and customer experience to drive better outcomes across the full customer lifecycle.

What we do Get in touch
5
Core capabilities
3
Service lines
8
Industry sectors
Client work includes Healthspan FNB Ryanair 3 UK Natural History Museum Nisbets BoyleSports Mercedes William Reed Dalata

Capabilities

Specialist expertise across
data, technology, and experience.

Our capabilities span the full spectrum of data-driven marketing — from analytics and insight through to platform implementation and AI-assisted operations. We combine specialist expertise with practical delivery.

01
Customer Experience (CX / CXM)
Design, deliver, and optimise connected customer journeys across channels. We bring together data, insight, technology, and experience design to ensure every interaction is relevant, consistent, and valuable.
02
Data & Analytics
Turn complex data into clear, actionable insight. We work across the full data lifecycle — from data foundations and integration through to analysis, reporting, and advanced insight — helping clients unlock value from disparate sources.
Lead: Ian Daniels
03
Marketing Technology
Select, implement, and optimise the technology needed to deliver effective, data-driven marketing. We work across the full martech lifecycle — from platform strategy and architecture through to implementation, integration, and optimisation.
Lead: Ian Daniels
04
Personalisation & Journeys
Deliver relevant, timely, and connected experiences across the entire customer lifecycle. We use data, insight, and technology to design and orchestrate journeys that respond to customer behaviour, preferences, and intent — at scale.
Lead: Richard / Don
05
Commerce & Digital Platforms
Design, build, and optimise digital platforms that support growth, performance, and seamless customer experiences. We align digital platforms to business objectives, customer needs, and operational requirements.
06
AI & Automation
Apply AI where it delivers real business value — improving decision-making, efficiency, and customer experience. We help clients streamline processes, unlock new insight, and enable more responsive, personalised marketing and operations.
Lead: Ian Daniels
07
Business Intelligence
Understand what is really happening in your business by turning data into clear, trusted, and actionable insight. We enable decision-makers at every level to monitor performance, identify opportunities, and act with confidence.
Lead: Pete

Services

From strategy to delivery.
Outcome-focused throughout.

Our services help organisations turn strategy into action — from defining direction and advising on complex decisions, through to delivering and enabling platforms at scale.

01
Strategy & Consulting
Define clear direction, make confident decisions, and turn ambition into action. We work with clients at the intersection of business, data, technology, and customer experience — providing practical, evidence-led guidance that stands up in complex environments.
  • Data, CX, martech, and digital strategies aligned to business goals
  • Platform selection, target architectures, and investment priorities
  • Operating models, governance, and processes for scalable delivery
  • Enablement, capability development, and adoption support
  • Independent, trusted advice to navigate complexity and change
Lead: Peter
02
Platform Implementation & Migration
Deliver complex technology change with confidence. We support clients implementing new platforms, modernising existing environments, and migrating legacy systems — ensuring solutions are robust, secure, and fit for purpose.
  • Marketing, data, and CX platform implementation across enterprise environments
  • Migration from legacy systems to modern cloud-based platforms
  • Platform integrations across martech, data, and core systems
  • Data, content, and user migrations with minimal disruption
  • Testing, deployment, and post-launch optimisation
Lead: Richard
03
Martech Enablement
Get real value from marketing technology investments. We focus on ensuring platforms are not only implemented, but fully adopted, effectively used, and embedded into day-to-day marketing operations.
  • Marketing operating models and ways of working
  • Campaign planning, execution, and optimisation within martech platforms
  • Processes, governance, and best-practice platform usage
  • Training and upskilling to drive adoption and self-sufficiency
  • Hands-on support to improve platform utilisation and effectiveness

Industries

Sector expertise built
through delivery, not theory.

We bring sector-specific knowledge to every engagement — understanding the commercial pressures, regulatory context, and customer expectations that shape each industry.

Retail & Commerce
Connected journeys at scale
Respond to changing customer expectations and increasing cross-channel complexity. Data, technology, and CX to enable personalisation at scale.
Healthspan
Financial Services
Trusted, compliant, customer-centric
Use data and technology to deliver trusted, compliant experiences. Smarter decision-making and more connected customer journeys across digital channels.
FNB
Travel & Hospitality
Seamless, digital-first experiences
Meet rising guest expectations. Personalise journeys, optimise operations, and create connected experiences across marketing, booking, and loyalty.
Ryanair · Dalata · RFH
Telecoms
Personalisation in a competitive market
Improve customer experience in a highly competitive, data-rich environment. Personalise journeys, reduce churn, and deliver more connected experiences.
3 UK
Public Sector
Joined-up, accessible digital services
Improve service delivery, efficiency, and citizen experience in complex, regulated environments. Evidence-led decisions across channels and touchpoints.
Natural History Museum
B2B & Enterprise
Complex buying journeys, simplified
Support complex buying journeys, long sales cycles, and evolving customer expectations. Align marketing, sales, and service to deliver performance-driven experiences.
Nisbets · William Reed
Gaming
Player engagement and retention
Engage players, drive loyalty, and optimise performance in fast-moving, highly competitive environments. Personalise journeys and improve retention at scale.
BoyleSports
Automotive
The full ownership lifecycle
Support complex customer journeys, evolving mobility models, and increasing digital expectations. Connect marketing, sales, and service across the ownership lifecycle.
Mercedes

Technology Partners

Platform depth built
through years of delivery.

We work with leading technology partners to help our clients get the most from their data, platforms, and digital investments. Our partnerships are built on shared standards, deep platform knowledge, and a focus on delivering scalable, outcome-driven solutions.

ADO
Adobe
We work with Adobe to design, implement, and optimise enterprise-grade digital experience solutions. Our teams support clients across data, customer experience, and marketing use cases — ensuring Adobe platforms are correctly architected, integrated, and aligned to business requirements. By leveraging Adobe's data, content, and experience platforms, we help organisations unify customer data, enable real-time insight, and activate personalised, cross-channel experiences.
Lead: Ian Daniels
MSF
Microsoft
We work with Microsoft to design, implement, and optimise data-driven and cloud-based solutions. Our teams support clients across data, analytics, AI, and digital transformation use cases — ensuring Microsoft platforms are securely architected, well integrated, and aligned to business and operational needs. By leveraging Microsoft's cloud, data, and productivity platforms, we help organisations create scalable data foundations, enable advanced analytics and automation.
Lead: Pete

About IMS

Specialists in data, technology,
and customer experience.

Integrated Marketing Solutions is a marketing solutions agency delivering data-driven insight to help clients make better, more confident business decisions.

We work in close partnership with our clients to identify and solve their most complex challenges — combining rigorous analysis with the latest technologies to turn data into actionable insight. We help organisations harness the data they already have to deepen customer understanding, communicate more effectively, and maximise the effectiveness and profitability of their marketing spend.

Our services span end-to-end marketing capability: from marketing strategy and advanced analysis, through to the implementation of Single Customer View and Data Warehouse solutions, and the integration of the full marketing technology stack with enterprise-wide systems.

Outcome-focused
Everything we do is focused on delivering measurable impact, not just outputs. We define success in terms of business outcomes from the outset.
Well connected
We are specialists across platforms and partners — bringing the right expertise together to solve complex challenges at every scale.
Trusted partners
We work as trusted partners to our clients — combining deep technical expertise with the kind of practical, honest counsel that makes a real difference.
Practitioner-led
Our teams are experienced practitioners who have delivered in the environments they advise on. Strategy grounded in reality, not just documentation.

Ready to turn your data
into measurable impact?

Talk to us about what data-driven transformation looks like for your organisation.

Get in touch
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